Lost Leads Calculator
See what a different visitor-to-lead rate could mean for your business. All assumptions are yours to change.
The starting 4% lead rate and 25% close rate are examples, not industry averages. Change them to fit your business. If you do not know your visitors, 300 is only an illustration.
12
Estimated total leads
7
Potential extra leads
$875
Estimated extra revenue / month
300 visitors × 4% = 12 estimated leads
max(0, 12 − 5 current leads) = 7 potential extra leads
7 extra leads × 25% close rate × $500 per job = $875 estimated revenue
Actual results may be lower or zero. This does not account for capacity, profit, seasonality, or traffic quality. If you already get more leads than this scenario, we show zero extra leads rather than claiming a loss.
Keep your results. Or talk it through.
Can this calculator predict my future revenue?
No. It shows a hypothetical scenario based on your inputs. A lead is not a sale. Actual results depend on traffic quality, follow-through, and demand.